Perodua - Csr free essay sample

Periods Advertising with social dimension Executive Summary Periods was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company, along with Proton, managed to capture up to 90% market share. In 2001 the company set up a Joint venture with Dadaists Motor Co. And Mitosis Co. , the Japanese partners being responsible for manufacturing and engineering operations. Operating in an open economy post AFT in year 2006, Periods has found its niche in the small car segment and completely dominates the sub-1000 c motor vehicle segment. Periods has been extensively using cause related marketing approach treating Government, suppliers and dealers, employees and customers as stakeholders in its business. It also has 2 different kinds of ad programs, product ads promote individual brands, whereas corporate ads carry social message and promote the company. We will write a custom essay sample on Perodua Csr or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 different departments handle the designing and positioning of these different ad types. There are obvious benefits to using corporate ads with emotional appeal; studies eave established that companies tend to realize enhanced relationship with their agencies. However on the flipped designing these ad campaigns is very complicated as sensibilities of all sections of the society have to be taken into consideration. A major downside to Personas corporate ad campaign is that no evaluation model has been adopted to measure the effect of such advertising on companys short term goal I. E sales or long term goal of being a responsible corporate citizen. The company should immediately adopt both qualitative and quantitative measures to understand the benefit of its campaign. Depending on results obtained Periods can decide on how to continue with its corporate ad campaign. Industry Overview The ass and the ass were the decades of Industrial Nationalism in Malaysia and the Government set up the national automotive programmer. Prior to 1985 Malaysia was an importer of automobiles and the aim of the programmer was to build a nationally owned and controlled automotive industry. Proton was the first of the 2 national cars and was established in 1985. It was a Joint Perusal Automobile Asked Sad Bad (Periods) was established in 1993 and was the 2nd National car project. The Government also established a heavy vehicle company Malaysian Bus and Truck (MAT) in 1994, a motorcycle manufacturer MODERNS in 1995 and a light commercial vehicle manufacturer MIGNON in 1997. In order to protect the domestic industry the Malaysian Government imposed substantial import duty on all completely built-up imported cars or completely knocked down vehicles. Apart from the import duties, non-tariff barriers such as licensing and import quotas were also enforced. The 1980 Mandatory Deletion Programmer (MAD) made local sourcing of components, between 45-60%, compulsory pending on the cubic capacity of the car. In 2005-06 under the Common Effective Preferential Tariff (KEPT) scheme Malaysia was required to dismantle both tariff and non-tariff barriers. The applicable KEPT rate depending on the country of origination is shown below: The most obvious consequence of implementing the KEPT for Malaysias car producer is the minimization of protective automotive policy and disappearance of price advantage. This will open up the market for greater competition from companies from other SEAN countries like Japan and South Korea which are major automobile producers in the region. See Exhibit 1 for breakup of vehicles produced and assembled in Malaysia) Periods A background Perusal Automobile Asked Sad Bad (Periods) was established in 1993, this was the second national car project of Malaysia after Proton was set up in 1985. Periods was a Joint venture between Dadaists, Missus, and other Government controlled companies with Malaysian equity amounting to 68%. See exhibit 2 for Personas shareholding structure in 1993). Operating in a protected environment Periods was able to leverage on the MAD programmer and made use of up to 75-90% local content in its cars. This gave the company a significant price advantage over its competitors. Both national cars exploited the pricing advantage and accounted for 90% of vehicles sold in 1998. In 2001, Periods set up a Joint venture, with Dadaists Motor C o Ltd. And Mitosis Co. Ltd. , called the Periods Auto Corporation Sad Bad (BPCS). As per the Joint venture agreement, the Japanese partners would control the manufacturing and engineering operations whereas the Malaysian partner would have the largest stake. Personas strength is in the small car segment and the company aims to serve the coal and overseas markets demand for compact, affordable and reliable vehicles with excellent standards and quality. As of June 2009, the company employed about In order to enhance efficiency and cost competitiveness the company has introduced Toyota Production System (TIPS). TIPS is driven by the concept of Good Thinking Meaner Good Product and comprises of 2 main systems Just in Time and Kodak. The TIPS aimed to eliminate excessive lead-time, lower inventory levels and reduce costs. Personas Joint venture with Dadaists gave Periods an opportunity to get in shape or liberalizing of auto industry post-AFT. In 2006 the company overtook Proton to become the biggest car seller in the Malaysia. The liberalizing campaign has presented Periods with a mixed big. Personas expertise in manufacturing small cars has opened up new export markets for the company. At the same time big players with sophisticated technology and competitive production techniques now have access to Malaysian car market, thereby increasing competition for Periods in its own backyard. Marketing communication and advertising process Cause related marketing approach A marketing communication program can be successful only when all the departments of the company are actively involved in the marketing plan. All company departments and personnel should communicate the same message to the target audience. Periods places Corporate Social Responsibility (CARS) at the heart of all its business activities. So naturally the companys CARS activities form the central theme of its cause related marketing. As part of the strategy, Periods follows a 4 pronged approach where the Government, suppliers and dealers, employees and consumers re all treated as stakeholders in the business. (see exhibit 3 for Personas stakeholder structure). Some of the activities undertaken by the company to engage stakeholders are: * Government Periods engages with the Government by contributing to local man power training. In-spite of having the option of importing foreign workers, the company spends substantial amounts on training locals and employing them at its plants. The company also helped develop the local auto component and parts industry. * Suppliers and dealers Periods has developed a quality audit system to optimism local vendors performance ND to assure the quality of components supplied to the company. During the Asian financial crisis the company allowed vendors to increase prices to ensure they had sufficient working capital. Credit terms were reduced from 30 to 60 days. Employees Periods believes in an inclusive work environment and allows employees to grow invests in its work force through training, counseling and providing healthy and conducive work environment as well as employment benefits. * Consumer public Personas strength lies in the small car segment. It intends to provide more affordable vehicles for lower income level and rural people. In addition to providing quality produc ts at affordable prices, the company through its corporate ads also works to increase social awareness about safe driving practices and other positive social values. The company has also designed and implemented a training programmer for youth living in the locations that Periods operates in. It also supports various causes, financially as well as in kind, responding to the needs of less audits to ensure Advertising process privileged. The company conducts stringent environmental environmentally safe practices have been adopted. Periods has 2 kinds of ads: * Product ads These are designed with the objective of communicating the product range, features of the product etc. To the end user. Such ads are handled by the marketing section of the company. * Corporate ads With the express desire of becoming a socially responsible corporate citizen these ads with social dimension have been launched. The public affairs section is responsible for these ads. Marketing, sales and manufacturing department departments are involved in the design of these ads. See exhibit 4 for advertising matrix) Periods operates in a multi-cultural society and the main objective of the corporate ad is to transcend the racial boundary and get close to the target buyer. The company understands its consumers are realists who do not relate to superficial messages; they consider things in real terms and are practical in life. In order to connect to these real people, the ads always portray Periods as part of the society and the ad message always reflects existing social phenomenon. The main objective of these corporate ads is to create awareness amongst the general public about oral values the company believes in. Some of the social messages or issues that the company has worked with, is based on elements like driving etiquette, nationalism, inter-racial harmony and family reunion. One unique aspect about Personas ads has been its use of the individual as focus to bring out the social message; both negative and positive emotional appeals are used in the ads. The company has used both television and print media to carry its corporate ads. Newspapers are used as supplementary coverage medium to reach specific ethnic groups. Strengths of Personas advertising campaign: The company has been associating itself with elements like driving etiquette, family harmony, nationalism, racial harmony etc. These are emotions that middle class and rural people of Malaysia immediately connect with. Constant exposure to such ads will lead consumers to perceive the company as being good. * Medium of advertising The company uses television as the primary medium of advertisement. Images work quicker and convey meaning at once. Weakness of Personas advertising campaign: * Sensibilities in multi-cultural society The company operates in a multi-cultural society; perceptions and attitudes of people from different ethnic back ground towards all aspects of life might be very different. For example black in Chinese culture has neutral meaning, whereas Hindus usually consider black as a negative color. So when designing ads the company will have to be careful to ensure sensibilities of particular ethnic groups are not offended. * Enforcing/reinforcing racial stereotypes Racial stereotyping is a bane of multicultural societies. Any ad that might inadvertently reinforce such stereotype will definitely create backlash and lead to active publicity, which Periods can do without. Uncertain impact No actual evaluation has been conducted to measure the effect of the companys corporate advertising program. Effect of such ad on company sales or perception of general public about Periods is unknown. Exhibit 1: Breakup of vehicles produced and assembled in Malaysia Exhibit 2: Personas shareholding structure in 1993 Exhibit 3: Personas marketing communications stakeholders Exhibit 4: Advertising matrix of Periods [ 1 ]. Periods corporate website http://www. Periods. Com. My/corp orate/company

8 Special Little Words in English Grammar

8 Special Little Words in English Grammar To be accurate, its not the words themselves that are special; its how theyre sometimes used in sentences. Linguists have assigned names to these distinctive (and sometimes controversial) ways of using eight very common words in English: it, there, should, anymore, be, we, they, and eh. For additional examples and more detailed discussions of the terms, follow the links in bold. Dummy ItUnlike an ordinary pronoun, dummy it refers to nothing at all. In sentences about time and weather (e.g., Its six oclock, Its snowing) and in certain idioms (Its obvious youre having a tough time), it serves as a dummy subject. (For a related use of this personal pronoun, see Anticipatory It.)Existential ThereAnother familiar type of dummy subject is the existential there. In contrast to the deictic there, which refers to a place (e.g., Lets sit over there), the nonreferential there simply points out the existence of something (There is a problem with the network).Putative ShouldUnlike the mandative should, which expresses a command or recommendation (e.g., You should stop complaining), the putative should emphasizes an emotional response to a presumed fact (Its sad you should feel that way). Putative should is heard more often in British English than in American English.Positive AnymoreIn Standard English, the adverb anymore is usually limited to negative or interrogative co nstructions (e.g., She doesnt sing anymore). But in some American, Canadian, and Irish dialects, anymore is also used in positive constructions to mean now or at this time (They go to Maryland on their holidays anymore). Invariant BeA feature of African American Vernacular English (AAVE), invariant be is often misinterpreted as an all-purpose substitute for am, is and are. In fact, because invariant be (as in She be busy all the time) has the special function of marking habitual or repeated activities, AAVE makes a distinction that Standard English cant make by verb tense alone. (See No Time Like the Present Tense.)Inclusive WeIn contrast to the exclusive we, which deliberately leaves out the person whos being addressed (e.g., Dont call us; well call you), inclusive we uses a first-person plural pronoun to evoke a sense of commonality and rapport between a speaker (or writer) and his or her audience (We shall never surrender).Singular TheyMost handbooks still decry the use of they, them, or their to refer to a singular noun or an indefinite pronoun (e.g., Somebody lost their keys). But this is probably a losing battle: singular they has been in widespread use since the 14th century. Narrative EhThough strongly associated with speakers of Canadian English, narrative eh isnt exclusively Canadian. This little discourse marker or tag (described by one linguist as virtually meaningless) most often shows up at the end of a sentencelike this, eh?

Reflective Journal Essay Example | Topics and Well Written Essays - 250 words - 1

Reflective Journal - Essay Example The primary audiences for this journal are the different marketers and the organizations who are rowed in a competition for their success in a market. This journal helps them to gain insight on the various marketing trends. On the other hand, the journal provides secondary information to students and researchers to study and analyze the emerging marketing strategies and how companies are adopting new modes to compete with each other. Marketers and different organizations are the primary audience for this journal because these two groups remain in constant struggle to adopt different marketing strategies to compete with other marketers and organizations in marketing their products. This helps them to constantly monitor and analyze the various emerging trends. This research will help the primary audience to gain insight to the various strategies adopted by the different key players and how these marketers would consider marketing their product according to the new demands. For a marketer, it is important to know about the targeted customer and a particular segment but this study would have made them think that segmentation and knowing your customer is not important anymore to compete in a dynamic world of today but the main focus should be emphasized on what these marketers and organizations are offering to the customers which is more important in today’s market. Bailey, C., Baines, R. P., Wilson, H. and Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, Volume 25, Issue 3 & 4 April 2009, Pages

Organizational structure and leaderships Term Paper

Organizational structure and leaderships - Term Paper Example Many companies have adapted a bureaucratic form of management whereby there are exaggerated numbers of management levels. Such forms of management are regarded as too bossy. A flat organizational structure in my organization therefore has fewer managers hence decisions are made in a promptly (Huffmire, 2006). In addition, employees are able to make autonomous pronouncement. According to DuBrin (2011), "A flat organizational structure acts less bureaucratically for two reasons. First, fewer available managers review the decisions of other workers. Second, a shorter chain of command means that managers and workers at lower levels can make decisions more independently" (p. 274). Decision making within my organization is decentralized as in any other institution with a flat organizational structure. Subsequently, decision making at the departmental level is also decentralized. A good example is at the Human Resource department. This means that employees at this department are able to make their own work related decisions without necessarily seeking authorization from the human resource manager as long as the decision lies within organizational objectives and plans of action. There are very few individuals with decision-making or administrative roles at the top level of hierarchy in a flat structure, and this helps improve efficiency in the decision making process as the employees do not have to seek authorization to make minor pronouncements from the top level managers. Due to the chain of command in a centralized system of leadership, making resolution may take a long time to accomplish (Huffmire, 2006). According to DuBrin (2011), a formal type of leadership is characterized by a centralized form of management. In other words, the manager or the individual with all the powers in decision making in an organization is at the top level in the hierarchy. In an informal leadership, on the other hand, the decision maker

Culture and health promotion Essay Example | Topics and Well Written Essays - 250 words

Culture and health promotion - Essay Example By adapting a cultural stance, it becomes quite easy to work on a strategy that will boost the health of these individuals. Worrying and anxiety have been noted amongst the Koreans, and the use of new adaptations to deal with the issues will be an ideal means of generating the required health outcomes. The first generation is at risk as they risk their all for the sake of their children, and do not have a chance to take care of themselves, and these disadvantages them a great deal (Min, Lee & Lee, 2013). In the modern medical outlook, the health practitioners are working towards making their interactions ideal for the sake of working on their provisions. In this case, the use of the cognitive-behavioral approach is suitable in working with such norms and cultural attributes. It is imperative for people to accept change and assistance when they desire it the most (Min, Lee & Lee, 2013). It is always critical to generate the right atmosphere for the realization of these beliefs while at the same time assisting the Koreans in adapting to their new environment without neglecting their ideals (Forsman, Nordmyr & Wahlbeck, 2011). Forsman, A. K, Nordmyr, J., & Wahlbeck, K. (2011). Psychosocial interventions for the promotion of mental health and the prevention of depression among older adults. Health Promot Int. 26 (Suppl 1), i85–i107. Thunà ©-Boyle, I. C., Iliffe, S., Cerga-Pashoja, A., Lowery, D., & Warner, J. (2012). The effect of exercise on behavioral and psychological symptoms of dementia: towards a research agenda. Int Psychogeriatr. 24,

Customer Relationship Management Techniques

Customer Relationship Management Techniques Competition between enterprises is becoming more intense in the 21st century. Economy is depressed, the industrial structure is changing, and unemployment is at a record rate in India. Under these competitive pressures, it is important to impress and improve the relationship with the customer. Because of the power of information and telecommunications technologies, business can track their customers and determine what they really want and how they actually use the product. Analyzing the information returned from customers and products, business can provide active and accurate service to the right customer through the right channel at the right time and increase customer satisfaction. This paper refers the Customer Service in Customer Relationship Management (CRM) and Information Technology (IT) concepts to analyze and understand the customers needs and realize the competencies of support groups within the enterprise. The customers can therefore be better served and the efficiency and effectiveness of internal company support groups can be improved. The knowledge and experience not accumulated can be solved and the cost of manpower and services reduced. A growing number of organizations have implemented or are considering implementing Customer Relationship Management (CRM) strategies for the purpose of becoming more customers focused. Despite this trend, there remains a relative dearth of academic literature relating to examining the realities of achieving such organizational objectives. CRM systems can be viewed as strategic and operational information systems aimed at enabling organizations to realize a customer focus (Bull 2003). A significant number of organizations operating in diverse business environments have or are considering adopting Customer Relationship Management (CRM) systems (Fjermestad and Romano Jr 2003). Despite this phenomenal growth the organizational record of the successful development and utilizing of such systems is mixed. Some studies of CRM systems projects conclude that organizations are struggling to achieve improvements in customer performance (Giga 2001). However, others highlight a more positive scena rio (Davenport, Harris et al. 2001). As the organizational adoption and utilization of CRM systems evolves, a clearer appreciation and understanding of how CRM systems can affect customer performance should emerge. This study focuses on an integrated Customer Relationship Management (CRM) structure to understand the implications and application of business alternatives using a questionnaire with CRM integration on the Textile industry in India. We will study business CRM implementation using Marketing Strategy Management, Customer Value Analysis, Customer Relationship Management, and Information Technology Application. This studys goals are: (1) Analyzes the key factors of CRM success from scholars and the positive CRM implementation effects to construct a CRM model; (2) Compares the differences between business scale and CRM implementation; (3) Compares the differences between business location and CRM implementation; (4) Determines key CRM success factors and related principles to provide a reference for the Textile industry with a defined CRM model. 2. Literature review 2.1 A brief history of Customer Relationship Management Beginning in the early 1980s, in the United States Customer Relationship Management was called Contact Management. Information was collected from customers and companies. In the early 1990s, call centers were generated and the customer service information analysis function was performed through data warehouse, data mining, and others technologies. Now, Web-enabled Call Centers are used to enlarge the market and determine customer initiated value-added services [1]. 2.2 The various aspects of Customer Relationship Management Kalakota and Robinson [9] considered that the appropriate CRM structure could be realized through three aspects: taking customers from other firms, enhancing customer from other firms, and maintaining the current customer base. Different management functions are needed to achieve the integrated CRM structure. By developing relationships between the business and customers, CRM could be separated into taking customers, serving customers, and customer analysis. Business could use customer profiles effectively to provide real-time, excellent customer service. This is a beginning in developing the next customer through analyzing the customers needs. To realize the four core relations at the center, CRM makes cycling the customer relation process through customer development and data feedback. It is the final target to make customer satisfied and creating profits in different functional collocation of customer relation. However, we can establish an integrated CRM structure involving three topics: Core Relations, Customer Relations, and Information Technology, by centralizing customer analysis [13]. 2.3 The theory of relationship marketing As the time trend evolving and consumer conscious raising, the traditional marketing theory will develop. Kotler [11] considered that the theory of marketing management is generated by five different operating principles (1) production concept; (2) product concept; (3) sales concept; (4) marketing concept, and (5) social market concept. He also considered that the different levels of customer relationship will separate relationship marketing into (1) basic marketing, (2) reactive marketing, (3) accountable marketing, (4) proactive marketing, and (5) partnership marketing. However, under marketing theory development, the traditional sales principles were not suited to the market of today. In business, the important task is how to use relationship marketing with integrated marketing effectively to strive for customer loyalty. Integrated marketing has progressively formed this concept. Kotler [11] considered integrated marketing as all of the divisions in the business that provide servi ces that make satisfied customers. Executing this involves two levels: (1) sales strength, (2) the collaboration of advertisement and product marketing management. At the same time, all related marketing activities must collaborate with all other divisions. To promote collaboration between all divisions, a business had to execute the external marketing and internal marketing. The external marketing is business adopted marketing activities to the external customer. The internal marketing is how to select, train, and motivate employees to provide the best service to the customer. 2.4 Value Compass Perspectives The value compass determines the value of four customer relationship perspectives was brought out by Wayland [5]. It is the strategy the best value of collaboration between business and business through correct connection. We will introduce the four perspectives that the value compass decides the value of customer relationship as follows. 2.4.1 Customer Portfolio Management Customer portfolio management means that how to choice the valuable customer relationship and management principles. It can be separated into three items: (1) Market level. Business makes the portfolio target as all customers in the wide market. The best purchasing-power customer is the best valuable customer. (2) Group level. The object is certainty distinguish or different type group customers. They could give the supplier rich feedback. Managers provide service, which satisfies customers special needs. (3) Individual level. Business has to know deeper customer knowledge and adopt individual management when the needs are very different in relation value, preference, and individual needs. 2.4.2 The setup of value position The value position is meaning that the value exchange degree between buyer and seller. Business will provide much service in the value chain or total experience for the customer to increase the value of the customer relationship. This can be separated into three items: (1) Core product. It can be defined clearly as the special part of customer value chain. Supplier can improve core product or service to reduce the cost of customer. (2) Extended service. Increase more related buyers value chain or total experience. This means that sellers could provide much service for customer to achieve the customers needs. (3) Total resolution alternative. It is wider value position that sellers will intervene in buyers who satisfied or achieved targets to adopt activities including the interrelation and communication channel between them. 2.4.3 Value-added role Value-added role is how business seeks out obtaining the best profit feedback position between customer and suppliers in related value chain. It can be separated into three roles: (1) Product manager. This is a series of interrelated activities and business behaviors that provide a product to buyers; (2) Process manager. It is a multi-perspective connected model between a customer and supplier. The process manager customer relationship involves all position in value position, but it refers to the wider value exchange; (3) Network manager. It involves multi-perspective between buyers and sellers and the connection of related groups. 2.4.4 Reward and Risk sharing The interactive between customers and suppliers is basic on value creating and value sharing. There are three different represented positions as follows: (1) Market-base sharing. It is the basic model of the reward and risk sharing. This was decided by the market and possessed neutral characteristic. (2) Expression-base sharing. In the future, it will hold and operate the price of some products that are risk-taking and uncertainty. They usually determine the risk by negotiation to develop the extend relationship. Quality assurance and after-selling service is common model of risk-taking. (3) Result-base sharing. It is partnering all most people mean joint risk-taking. However, the sharing reward is based on the degree of plan success. Customer portfolio management Added-value role Reward and risk sharing The setup of value position Individual Group Product manager Market Process manager Network manager Result-base Expression-base Market-base Core product Extend service Total resolution alternative Figure 1: Value compass 2.5 Customer Service Management There are three customer service parts including construct service system, after-sales service, and satisfaction investigation. The services provided involve before sales, sale, and after-sale. As business can provide perfect selling process in spot, they can keep the customer to increase opportunity of profit. However, all kinds of follow-up service, it can not only strive customer loyalty and compensate for customer dissatisfied but also stop negative product information from spreading. At the same time, as better understanding of what satisfies the customer, the business learns to provide improved products and services. 2.5.1 Service System Construction Rohit [12] considers that when a business builds a service system, a service design and service delivery process are involved. (1) Service design. Considers the product characteristics suitable for different services. (2) Service delivery. Considers the environment in which the service is provided, and a whole set of alternatives to ensure that service quality is achieved between the salesman and customer. Until now, most business has established a specific customer service department to handle customer related services. The administration in charge of design and controlling customer service, planning and executing all kinds of sales services occur on the spot. It, the call center or service center, will help the business deliver customer service. 2.5.2 After-sales service Management After-sales service is all kinds of services asked for after the sale is completed. This is separated into extended service satisfaction, confirmation management and after-sales service. (1) Satisfaction confirmation management. Business takes the initiative for completed consumer to confirm the product use condition and satisfaction. In the execution of after-sales services, how much resources the business inputs is divided into four items: (a) product questionnaire feedback, (b) acknowledgement letter delivery, (c) telephone interviewing, (d) sales interview. (2) The management of customers complain. An example of the general customer call process, business should obey the following principles to increase customer satisfaction: (a) Calm down the customers feelings, (b) List the emergency, (c) Express concern, (d) Afford redress, (e) Conduct a follow-up investigation. 2.5.3 Customer Satisfaction Investigation A complete customer satisfaction investigation should have overall planning to raise the validity and reliability in investigation result. The identification and supporting of senior manager will affect the result. Only senior manager support should set the investigated target to achieve customer satisfaction through developing research, analysis, and result application. We can separate the complete customer satisfaction investigation process into eight items as follows: (1) senior manager support; (2) investigation target identification; (3) investigation plan; (4) questionnaire list; (5) questionnaire execution; (6) questionnaire result analysis; (7) information sharing; (8) investigation review. 2.6 Information Technology Construction Information technology infrastructure and construction could provide the needed competitive information technology resources. They are also the key factors of forming basic strength difference. Davidoow et al. [7] considered that when information technology infrastructure and construction could allow new business strategies to appear and provide integrated connectivity mechanisms. [4]. Applegate et al. [2] considered a broad definition of information technology that included information technology infrastructure and information technology related operation and opportunity. However, Ken [10] considered that information technology construction could provide an overview of business owned information technology, possible technology, and implies business operation. This connects organization structure and business strategy. Information technology infrastructure is an information technology capability to help business information integration and sharing. Weill [14] considered that the info rmation technology capacity of technology infrastructure possesses not only information technology, but also technology perspectives that provide basic operation levels, communication, software equipment, network systems and management perspectives. Furthermore, Broadbent et al. [4] consider that information technology capacity should also involve the scope of reach and range in business; the scope of reach is connection level of information technology capacity and the range of reach is provided service of information technology capacity. 3. Methodology 3.1 The structure of Customer Relationship Management This study focuses on the cognition and application of CRM in the Textile industry in India. We analyzed the difference between Marketing Strategy Management (MSM), Customer Value Analysis (CVA), Customer Service Management (CSM), and Information Technology Application (ITA) with different characteristics (see Figure 2). Different location H1 Different scale H2 Different employees characteristics H3 Marketing Strategy Management Customer Value Analysis Customer Service Management Information Technology Application Apply CRM structure Figure 2: Research structure 3.2 Hypotheses The hypotheses developed in this work are shown in Table 1. Table 1: Hypotheses Hypotheses H1 The difference in different location to MSM, CVA, CSM, and ITA. H1a There is no significant difference in location to Marketing Strategy Management (MSM). H1b There is no significant difference in location to Customer Value Analysis (CVA). H1c There is no significant difference in location to Customer Service Management (CSM). H1d There is no significant difference in location to Information Technology Application (ITA). H2 The difference in different scale to MSM, CVA, CSM, and ITA. H2a There is no significant difference in scale to Marketing Strategy Management (MSM). H2b There is no significant difference in scale to Customer Value Analysis (CVA). H2c There is no significant difference in scale to Customer Service Management (CSM). H2d There is no significant difference in scale to Information Technology Application (ITA). H3 The difference in employee characteristics to MSM, CVA, CSM, and ITA. H3a There is no significant difference in employee characteristics to Marketing Strategy Management (MSM). H3b There is no significant difference in employee characteristics to Customer Value Analysis (CVA). H3c There is no significant difference in employee characteristics to Customer Service Management (CSM). H3d There is no significant difference in employee characteristics to Information Technology Application (ITA). 3.3 Variable description The structure is combined with Marketing Strategy Management, Customer Value Analysis, Customer Service Management, and Information Technology Application in Customer Relationship Management. The variables are described in Table 2. Table 2: The variables in CRM structure Variables Item Marketing Strategy Management 1. Business make customers become partner to participate the value interchange. 2. Carry out marketing strategy with 4P principles. 3. Each department should pursue for improving service process continuously. 4. Business should set the marketing performance assessment principles to be total marketing. 5. Take customer profile to design sales activities. 6. Take automatic technology assistant tools to design sales activities. Customer Value Analysis 1. Lead in data warehousing to setup and analyze customer profile. 2. Adopt data mining to analyze consumer behavior. 3. Establish specific department to analyze customer profile. 4. Adopt customer value analysis to identify target customers. Customer Service Management 1. It is urgent task to make quick service system as well. 2. Improve quality initiatively to satisfy customer as well. 3. Analyze customer respond question as well to improve service quality. 4. After owning perfect internal customer, business will have satisfied external customer. 5. Business should make investigation of customer satisfaction and apply it. 6. There is a rise trend of customer satisfaction by implementing CRM. Information Technology Application 1. Business and customer interchange continuously by operating information. 2. The database is the CRM base. 3. Make the best profit by applying customer database to provide marketing service. 4. As customer profiles do not be integrated, the utilization ratio of them falls. 5. Lead in the supporting technology which CRM need. 6. Adopt Internet and others related tools to provide convenient customer service. We adopted descriptive statistics, reliability analysis, t-test, One-way Analysis of Variance (ANOVA) by SPSS for Windows 10.0 to analyze the Textile industry in India. 4. Analysis and result 4.1 The questionnaire sample structural analysis We emitted 640 questionnaires and recovered 194 in 2008. The total recovery ratio was 30.31%. Sixty-eight of the 194 returned questionnaires were invalid, making the valid recovery ratio 19.69%. This study was directed at business proprietors and unit leaders. The proprietors occupied 29.37%, senior managers occupied 48.41%, and the middle managers occupied 22.22%. The sample showed that the average business experience was 11-15 years occupied 53.18%, above 16 years occupied 26.98%. The education levels for this sample were above college occupied 93.65%. In sum, the sample had be representative to realize the questionnaire meaning when they answered. The reliability was tested by the Cronbachs ÃŽÂ ± value to each perspective (See Table 3). All perspectives reliability represent high reliable with total questionnaire Cronbachs ÃŽÂ ± value is 0.8446 (above 0.7). The Customer Value Analysis perspective (Cronbachs ÃŽÂ ± = 0.7989) and Customer Service Management perspective (Cron bachs ÃŽÂ ± = 0.7908). Table 3: Reliability analysis Perspectives # of questions Cronbachs a CRM overview 8 0.7285 Marketing Strategy Management 6 0.7998 Customer Value Analysis 4 0.7989 Customer Service Management 6 0.7908 Information Technology Application 6 0.7277 Total 30 0.8446 4.2 The analysis of difference in different location to CRM overview This paper studied the different location relation to CRM first. There was a more positive view in We will have clear CRM direction and target in the future and We should established specific department to maintain and improve customer relation with Central India area businesses than Northern and Southern area businesses. There was more positive view in There is a rise-trend of total satisfaction with customer with the central area businesses than northern and southern area businesses. For this reason, lots of resources are available in Central India. This fuels Textile industry development in the central area. 4.3 The analysis of difference in different location to MSM, CVA, CSM, and ITA. This study used One-way ANOVA to test the significant difference in different location to MSM, CVA, CSM, and ITA (See Table 4). We find that there is not any F-value significant in different location to MSM and CVA perspectives and the entire Mean is above 4. The opinions of sample in MSM and CVA perspectives are the same. We support the H1a and H1b. In the CSM perspective, there is not also any F-value significant in different location to this one, but only on After owning perfect internal customer, business will have satisfied external customer and Business should investigate customer satisfaction and apply it the mean between 3.3 to 4.0, the others are above 4. The opinions of sample in CSM perspective are the same. We support the H1c. Finally in the ITA perspective, there is only Adopt Internet and others related tools to provide convenient customer service the F-value shows significant (P= 0.005) in different location to this one. The others are not significant and the entire Me an is above 4. Most sample opinions in this perspective were the same. We support the H1d. Table 4: Statistic Analysis Items Mean Standard error F Significant Marketing Strategy Management Carry out marketing strategy with 4P principles. 4.51 0.54 0.51 0.951 Each department should pursue for improving service process continuously 4.04 0.70 0.523 0.594 Business should set the marketing performance assessment principles to be total marketing. 4.17 0.64 0.133 0.875 Business make customers become partner to participate the value interchange. 4.13 0.85 1.070 0.346 Take automatic technology assistant tools to design sales activities. 4.16 0.63 0.295 0.745 Take customer profile to design sales activities. 4.27 0.55 0.008 0.992 Customer Value Analysis Adopt data mining to analyze consumer behavior. 4.43 0.53 0.290 0.749 Lead in data warehousing to setup and analyze customer profile. 4.12 0.69 0.716 0.491 Establish specific department to analyze customer profile. 4.26 0.67 0.979 0.379 Adopt customer value analysis to identify target customers. 4.31 0.58 1.256 0.289 Customer Service Management It is urgent task to make quick service system as well. 4.30 0.58 0.038 0.963 Improve quality initiatively to satisfy customers. 4.33 0.80 0.743 0.478 After owning perfect internal customer, business will have satisfied external customer. 3.34 0.91 1.167 0.315 Business should make investigation of customer satisfaction and apply it. 3.93 0.64 0.472 0.625 There is a rise trend of customer satisfaction by implementing CRM. 4.27 0.64 0.244 0.784 Analyze customer respond question as well to improve service quality. 4.30 0.55 0.043 0.958 Information Technology Management Database is the base of building CRM. 4.41 0.53 0.408 0.666 Business and customer interchange continuously by operating information. 4.42 0.51 0.878 0.419 As customer profiles do not be integrated, the utilization ratio of them falls. 4.41 0.56 0.757 0.471 Adopt Internet and others related tools to provide convenient customer service. 4.51 0.52 5.505 0.005** Lead in the supporting technology which CRM need. 4.31 0.74 0.914 0.404 Make the best profit by applying customer database to provide marketing service. 4.06 0.42 0.939 0.394 Note: *p

Comparison & Contrast of Windows & Windows ME Essay -- essays research

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparison and Contrast Windows & Windows Me Pamela R Kerr NTC / 410 Richard Bohn June 22, 2005 Comparison and Contrast Windows & Windows Me   Ã‚  Ã‚  Ã‚  Ã‚   This paper will identify comparison and contrast of Windows and Windows Me, which will include the program description, planning the scope and plan objectives, vocabulary definitions, project control, schedule of deliverables and resource requirements. When Windows first hit the market in 1985, it failed miserably. The over-priced, under-powered computers of the day busted a bearing over Windows ¡Ã‚ ¦ attempts at fancy graphics. Back then, Windows was not only slow. But, it also looked dorky and awkward with ugly colors. Windows has turned into a trendy best-seller installed on nearly every new computer. What are Windows and Windows Me? Windows is just another piece of software, like the zillions of others lining the store shelves. I feel Windows is not a program in the normal sense, but it is something that lets you write letters or lets your coworkers play Bozark the Destroyer over the office network after everybody else goes home. Rather, Windows controls the way you work with your computer. For years, computers have clung to a typewriter-style of work. Just as on a typewriter, people type letters and numbers into the computer. I have learned over the years that the computer listens and then places letters and numbers onto the screen and this time tested system works well. But, I also feel it takes a long time to learn and it is as boring as reading the ingredients on a jar of reduced fat peanut butter. The method is boring because computer engineers designed computers for other engineers many moons ago. They thought that computers would be forever isolated in narrow hallways where somber youngsters with crew-cuts, clipboards and white lab coats jotted down notes while the big reels whirled. Nobody expected normal people to use computers especially not in their offices, their dens, or even in their kitchens. „h Windows software dumps the typewriter analogy and updates the look of comput... ...rds, and game controllers, Microsoft now offers a small but, very focused line of routers and network adapters designed specifically for home networks. What ¡Ã‚ ¦s on the Web Site: Microsoft ¡Ã‚ ¦s massive online knowledge base contains answers to nearly every PC technical problem ever recorded. You ¡Ã‚ ¦ll also find a wealth of product information, software updates, downloadable manuals, and a few nice tutorials on Windows networking.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  References Class notes and memorization from Database Management, NTC/360, NTC/410 & POS/420 (2004 & 2005). Rathbone, A. (2000). Microsoft Windows Me, Millennium Edition www.dummies.com. Safari Tech Books Online, (2005), search.safaribooksonline.com. Windows & .NET Magazine (March, 1999). On-line Sites: www.microsoft.com

Finding Forrester Essay

Finding Forrester was directed by Gus Van Sant and released in 2000. The film was interesting. It showed you that anything is possible; you just need to put in hard work and effort. Gus Van Sant shows us that it does not matter where you are from, anything is possible. Jamal Wallace is an African-American boy from the Bronx who is secretly highly intelligent but he does not want anybody knowing because it will ruin his reputation at school, an example of this is when Jamal’s teacher asks him to recite a famous poem that he knows, Jamal lies and says he does not know it. William Forrester is an old, Caucasian man who is an alcoholic and has written a famous book. Forrester spends his days in his apartment because he is scared of the public and society. The film focuses on the theme of stereotyping. A stereotype is â€Å"a widely held but fixed and over simplified image or idea of a particular type of person/thing. † –Oxford Dictionary. Stereotyping is shown throughout the film, some examples of stereotyping in the film are when Jamal is at his new school and writes an amazing paper. His teacher, Crawford, does not believe Jamal wrote the paper because he is a black boy from the Bronx who is a fantastic basketball player. There is a stereotype about African Americans being good at sports (especially basketball), but here the black character is also very smart and interested in things besides sports. In fact, Jamal throws a basketball game so no one thinks he is just another black boy only good for basketball. Another example of stereotyping in Finding Forrester is Claire. Claire is Jamal’s first friend at his new school and we see right away that she does not discriminate but is a victim of stereotyping herself. Claire’s father is the man responsible for making the school for boys and girls so students see her as spoiled and think the only reason she got accepted to school is because of her father but she is actually a very bright girl. Basketball is an important symbol in the film, which symbolizes that even though Jamal is a great basketball player, it does not mean he is not smart. This is shown in the film when Jamal gets a chance to play basketball at his new school. Basketball represents the real world; it’s struggles, relationships, and competition. There are also some more very important symbols in Finding Forrester. The books in William Forrester’s apartment represent escapism, insulation from the real world, and the world of intellect. And the window which William Forrester watches Jamal and his friends play basketball is literally a window into the real world. Forrester watches the world pass by him though that window. The characters Jamal Wallace (Robert Brown) and William Forester (Sean Connery) form a friendship through their mutual interest in writing. This all started when Jamal and his friends notice an old man, William Forrester, watching them play basketball through his window. They notice that this old man has never left his house and actually gets grocery, mail, and clothes delivered to him. One day Jamal’s friends dared him to go into Forrester’s apartment and to take something from the apartment to prove he was actually in there. While in the apartment, Jamal gets frightened by Forrester and runs out but little did Jamal know that as he was leaving he left his backpack full of all his secret journals. After Jamal talks to his friends about his experience they go out to play basketball and Forrester drops Jamal’s backpack out the window. When Jamal opens it up he finds that Forrester has gone through and corrected and critiqued every page of every journal. Furious, Jamal takes his journals back to Forrester to ask why he would do this. After days of trying to talk to Forrester, Jamal and Forrester come to an agreement that Forrester will help Jamal with his writing. They teach each other about life. Jamal helps Forrester get back into society without being scared. Forrester teaches Jamal that is does not matter where you come from, if you are intelligent, take advantage of that and embrace your great talent. The movie Finding Forrester was a good, quality movie with a great theme and moral. In this movie Jamal, an African American basketball player and student proves that it does not matter where you come from, or what color your skin is, if you are intelligent to need to let that talent shine. And William Forrester, an old, washed up writer gets a new look on life because a brilliant boy has faith in him. Together, William and Jamal fight through racism and stereotyping. â€Å"Dear Jamal, Someone I once knew wrote that we walk away from our dreams afraid that we may fail or worse yet, afraid we may succeed. You need to know that while I knew so very early that you would realize your dreams, I never imagined I would once again realize my own. Seasons change young man, and while I may have waited until the winter of my life, to see the things I’ve seen this past year, there is no doubt I would have waited too long, had it not been for you. † –William Forrester; Forrester’s letter to Jamal.

Government Intervention with Economy Essays

Government Intervention with Economy Essays Government Intervention with Economy Paper Government Intervention with Economy Paper The three most important ways the government should intervene with the economy is through social programs, health and safety controls and environment protection. Government funded social programs are essential for an economy and a country as a whole to prosper. Some of the social-insurance programs in place are welfare, pension and disability. Some citizens are unable to work because of old age, a disability or unemployment. There has to be government support to help people get through hard times, or retirement. Health care that is available to everyone, no matter who you are, is also important. In the United States some people can’t receive proper treatment due to the extreme costs. This produces huge amounts of money for the capitalists in health care, however it is an un-fair system of health care. The Canadian health care system, even though it doesn’t produce the profit, as does the United States health care system, keeps its citizens healthy due to the â€Å"free† health care. Environment protection is also another key factor a government must take into consideration. : In many capitalists pursuit for profit corners are cut on the environment. The Canadian government has many good laws for environmental protection such as tree re-planting. Without this our forests would be completely depleted. The three least important ways the government should intervene with the economy is through the private sector, innovation and makes production more efficient. The private sector has to be government free, except for some regulations such as minimum wage and fair-ness laws (prevent false advertising and un-fair hiring). For an economy to prosper to its maximum potential it must have as little government intervention so it can play itself out. This is usually always a good thing because it gives consumer choice, dollar voting and competition. However, these positives virtues may also turn bad, such as competition. If competition becomes so intense that one company owns all of the means of production for that product then that company can control the market. By controlling the market they are free to charge whatever they want for their product, this is known as a monopoly. With private ownership comes efficiency because producers want to maximize their profit by keeping their overhead costs low. The government must also intervene as little as possible with the innovation industry, except to place safety laws such as testing on animals. If a person is going to create a new product there can’t be so many laws that the person is narrowed down to one or two products. The choice has to be unlimited so the innovator can create whatever the consumers are demanding.

Challenges of Divorce essays

Challenges of Divorce essays Throughout my life I have been confronted with many challenges. Although some are greater than others, I believe that divorce is the greatest of all in my life. My parents divorce has definitely added character to my life. Within all the negative aspects of the divorce there is also a bright side to all the hard times and pain. I believe divorce comes with consequences, because I have experienced them first hand. One downfall to a divorce is the traveling involved. Some children are lucky to have their parents still live in the general vicinity of each other but for me that is not the truth. My father lives over one hundred miles away and my brother and I must travel the two and a half hour trip every other weekend in order to see our dad. A troubling aspect is figuring out what weekends we are available to take part in this trip. Scheduling time to be with my dad seems more difficult as the years progress. It is hard to find time when I am not occupied with school activities or sports. Being unorganized can get extremely hectic, especially when my brother and I have not visited my dad in several weeks. This eventually means that I will miss spending time with my friends during special events which usually occur during the time I am with my father. This being my last year in high school, I want to have as much time with my friends as possible. Although the negative aspects are great there are even greater positive effects to divorce. One rewarding part of having divorced parents is the larger family. Being able to spend time with even more relatives is a reward in itself. I receive tremendous amounts of love and care from each and every one of my relatives. The most exciting part is visiting all my relatives for the holidays. Besides the fact that there are countless people enjoying each others company, during the holidays I receive more presents than I would if my parents were still together. It is grea...

Creative Accounting and Corporate Governance Essay

Creative Accounting and Corporate Governance - Essay Example at its shares acquire premium value and (c) payment of high dividends through representing profits in an inflated manner by an over-valuation of assets. Griffiths identifies several such instances where there may be deceptive financial misreporting. Some of these include the practice by so called entrepreneurial Companies to â€Å"include capital profits from the sale of properties or shares†¦.as operating profits† although these had not actually been realized and were subject to speculation; booking â€Å"unrealized capital gains as operating profit† despite the fact that some of these so called profits were generated in transactions with business associates or within the same firm. (Griffits 1990:122). In such cases, there would often be secret arrangements in place whereby the so called â€Å"buyer† in the transaction could later transfer the assets back to the seller, just after the period when the balance sheet had to be generated. Other similar means employed were the reporting of the net profits of associated Companies as a part of their own profits, and keeping an ownership level of the Company at 4 9 percent, such that group accounts did not have to be consolidated and debts could remain unreported, thereby giving rise to a deceptive perception about its capital structure (Griffiths, 1992: 123). Creative Accounting is therefore a deceptive accounting practice that leaves room for unethical financial practices. In the case of Maxwell Communications Corporations, the Company produced a set of accounts that looked very healthy, yet a few months subsequently, the Company experienced a financial collapse. Pension funds available in the Company were being diverted to purchase companies which the Chairman Maxwell was interested in. Some of the means that were utilized by Maxwell to hide this diversion of funds included inconsistencies in the reporting of extraordinary expenses and exceptional items. Additionally, debt was disguised as equity and this executed

Personal Statement Example | Topics and Well Written Essays - 1000 words - 11

Personal Statement Example I have therefore over time learnt to be hardworking and always desire environments that stimulate my intellectual abilities and this I hope to enjoy at California University. As a result of the cultivated culture of handwork and desire for all round development I attained very good grades in subjects such as mathematics and English as well as sports subjects like Soccer and physical education classes. I also have a strong desire of learning in environments with people from different parts of the world since I believe there is strength in diversity. I therefore am applying for the University of California’s transfer program not only to benefit from the challenges of being in new environment but also to benefit from learning in a diverse environment that will enhance cultural exchange. I believe therefore the educational experience at the University of California will be enriching and fulfilling in terms of meeting my professional goals. I am a strong disciple of knowledge and quality education hence would always strive to get just that and apply the same to the betterment of humanity. I believe the very diverse learning environment that is the University of California will give me an opportunity to independently learn, interact with people from all over the world and stimulate my critical thought. I will make use of all opportunities to gain knowledge which I should apply in offering solutions to our world’s many problems on graduating an Actuarial Scientist from the University of California. By applying my knowledge and offering solutions to issues facing the world I believe will be able to touch, transform lives of people and contribute significantly towards society’s health. I am also an avid sports person; I highly appreciate the value of sports in enhancing the health and stability of society. I studied and attained straight A grades in soccer and physical education while at college. I participated as a soccer player in the